Transforming Challenges Into Business Growth Opportunities For Standby Power Dealers

The Mission

At Power Alliance, our mission is to empower standby generator dealers with the knowledge, strategies, and support needed to scale their businesses efficiently and profitably. Through expert mentorship, industry-specific insights, and a strong mastermind network, we help business owners overcome challenges, optimize operations, and achieve long term success.

We are committed to fostering a community where dealers can share best practices, implement proven growth strategies, and take their businesses to the next level—powering not just homes and businesses, but their own future success.

Our Story

Jim Swetman started his generator business from his basement and built it into a multi-million-dollar company. After 20 years in the industry, he realized that many dealers struggled with the same challenges—lead generation, operations, hiring, and scaling. That’s when he created Power Alliance—a mastermind group designed to give generator business owners the tools, strategies, and connections they need to thrive.

Through expert guidance, proven business systems, and a strong industry network, Power Alliance is helping dealers across the U.S. take their businesses to the next level.

Power Alliance is determined to empower generator dealers with the knowledge, strategies, and support they need to scale their businesses, increase profitability, and navigate industry challenges. Through expert mentorship, proven systems, and a strong network, we help dealers achieve long-term success.

Is Power Alliance Right For You?

Power Alliance was Created for Dealers Who are Ready to:

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Join a network of likeminded professionals who overcome challenges and inspire growth together

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Break free from operational inefficiencies with systems and processes that work

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Scale their business while avoiding common pitfalls

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Build a profitable and sustainable dealership designed to thrive in a competitive market

Our Core Values

Leadership

Grit

Trust

Collaboration

Are you ready to take your dealersihp to the next level?